Thanks, Ayala, for your review of Forest Walk on SmellyBlog! I’m so glad you liked it! It’s true that there is a special aromachemical used in Forest that has the aroma of fresh earth; it’s used at only 0.05% of the total formula so it’s a very tiny amount, but it still does have an effect. I wanted a number of ingredients to all work together to create a forest floor feeling. The earthiness comes partly from that aromachemical and partly from the patchouli, oakmoss, and woods.
It was fun to see Ayala of Ayala Moriel Parfums again while she was visiting California, and it was great to meet Lisa Fong, the perfumer for Artemisia Natural Perfumes. Lisa generously gifted me with some samples of her line, and my favorite was her Drifting Sparks. It was developed to have a warm, musky dryout, and that base together with the lovely orange blossom and jasmine notes made it my favorite.
Over a year ago I tried a sample of Ayala’s new tuberose scent in progress and fell in love with it. She’s now finished the formula and has named the scent Treazon. It will be launched in December, but she brought some advance bottles to the SF show. Tuberose lovers should put this on your “to sniff” list; it smells of rich, real tuberose absolute, which is different than the synthetic interpretation and is rarely used this generously because of the expense.
It’s fun to meet other indie perfumers and share scents. I hope to do more of this in the future. One comment I heard from many of the participants in the SF show is that everyone was so busy manning their booths that they wished they’d had some free time before or after the show to sniff perfumes at other booths. In the future a pre-sniff perfumer’s party might take place, which could be a lot of fun.